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I want to invite you to think about what you see in this picture.

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I guess most of you feel like you know what you see and that is planet earth

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this photo was taken in the year nineteen seventy two the interesting thing is that this is the only photo we have of the planet in its entirety and it was taken by humans this is the only photo taken by humans on the planet

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that is, a photo does not create the feeling that I know something up close

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I will give you 1 more example.

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this is a panda again i guess most of you feel like you know what you see but how many of you actually how many of us will actually have the opportunity to see a panda with your own eyes

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Even now a little while ago 1 person told me that it took him 3 years to realize this dream of his to see a panda.

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he is with photography in a way

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it brings the world close to us creating the feeling that we know it intimately

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what would a world without photography look like without a single photo and by the way this was a reality not so long ago

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A little over 2 centuries ago.

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but it won't just open a hole with a lack of beautiful pictures, many areas of our lives will be affected, for example science

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in medicine

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The legal system.

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If we think about it, every 1 of us has a photo in our passport.

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some will say we have speech and writing but if we read this excerpt from the glossary for the description of the panda the lines create the same feeling

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that we know the gang as they really look

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I would say no.

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and others will say we have drawings and illustrations

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but purely psychological and our mind perceives

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and my mind mistrusts the drawing

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because it is perceived as a figment of one's imagination

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That is, there is a mediation between what we see between reality and the drawing.

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And if again we only have this illustration of the earth.

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Would we have the same feeling that we know her, that we know what she looks like.

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and I would say no again

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the relationship of photography versus reality is a very important component of how it affects and functions

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however, to what extent what she presents to us is real and objective, here again we have a picture of the earth, but the difference is here

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that it was created in the year two thousand and twelve

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And it's a compilation of pictures taken by satellite.

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that is, I have the feeling that we know something until we know that it is a manipulated version of reality, and that does not happen

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in everyday life regularly with the pictures we see

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however, this does not apply only to those digitally manipulated images, but to photography in general, it is extremely subjective, and now I will give you an example of this

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I have to travel a lot at the moment.

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and it's one of the times when I was at the airport I wanted to have something healthy

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I came across a restaurant that had similar photos to the one you see here of salads and I said to myself, here it is, and a nice big salad will do me very well

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i ordered a salad i waited for it to come and the moment i saw it i was so disappointed the salad was a small bowl like an ice cream i was very angry i even started taking notes regarding the photography i went back to the photo and remembered

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that my perceptions of the salad also contribute to the interpretation of how they will perceive this picture

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in bulgaria there is no in bulgaria the salad is something very important that's why my expectations for what i will get were like that but for example this was in england for some there the salad can be an obligation a small bowl would be enough

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that is, there are two main factors in which the photograph gains meaning the first factor is the choice the photographer makes the choices the photographer makes the choice of point of view the choice of what is included and what is excluded from the photo

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And the lighting, as well as many other things, but the second very important factor is.

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and the one who looks at the cultural values that he carries and the expectations that he will have deal with them

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I guess many of you have had such an experience, one such quite common one is the common situation is we want to go on vacation we see a picture of a beautiful beach

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And we say to each other, this is my vacation.

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We go to the beach and what do we see next to it a factory or a concrete jungle.

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Therefore, all photos are extremely subjective.

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Why is all this important?

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because we live in a world where the visual dominates and we are literally inundated with a tsunami of photos here in this photo the photographer Eric Essells quite literally illustrates this concept to us what he did was print out photos that were published in flick in doctor within twenty and four hours and has filled an entire museum with huge piles of photographs

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we take and look at pictures and more than ever before

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We are surrounded by pictures that constantly tell us how we should look, how we should dress.

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What should we even shop for and what should we believe?

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so it is very important to be aware of it and visual literacy is extremely important right now

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the smartphone is hardly used for phone calls anymore it is an extension of the body

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attached to a person's hand in a continuous exchange are their form and the information network our body is somehow continuously both in reality and on the Internet

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besides, we live in a world where we want everything to be done, it happens extremely quickly, a digital photo is much richer in information than a td

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This creates a premise.

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to share and experience their emotions instantly

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That's why applications like Snapchat are exceptional, currently popular with young people.

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For them, this 1 on 1 is a normal part of everyday life.

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and how much the phone conversation was about the selfie for the previous generations

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Self portrait taken with phone.

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is one of the most common forms of photo sharing, some consider it a narcissistic practice, others consider it therapeutic

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it doesn't matter which camp they belong to as the woman in the previous video said this is the reality and what we know for sure that this way of communicating is very different

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and now let's go back to space again this is a selfie taken in the year two thousand and twelfth here the difference from previous photos in space space is shifted shifted focus from i see this i am i was here and saw this

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Selfie changes the way we think about ourselves and the spaces we inhabit

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Selfie is also very closely related to our objective notions of beauty

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not only for ours but also for those of the society in which we live

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yes very recently it happened to me in a restaurant actually it happens to me regularly as a photographer someone asks me to take a picture of them a friend of mine asked me to take a picture of her in a restaurant with her friend I agreed and took a picture according to my understanding of their beauty naturally, casually, I also returned the phone

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And I guess she wasn't that pleased because the next moment she started taking selfies with her friend.

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So with the characteristic faces of this type of photos.

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I thought that the selfie becomes a kind of mirror in which we can look at ourselves and choose the identity that we like

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however, the shared selfie turns into a mirror that starts talking to me

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A bit like the Snowflake story, an invitation for opinion and validation of our point of view.

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There are people who spend days to get the perfect selfie.

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and this, by the way, is now officially a disease

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I recently bought a phone.

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And I took this picture that you see here and I said bray and my skin looks very nice.

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As a photographer I decided to look at the phone settings and what I saw was that by default the phone by default the camera on my phone lengthens the face smoothes the skin even enlarges the eyes.

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That is, in a way, technology is starting to us.

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They also determine the perception of beauty.

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We can create a version of ourselves.

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Which has nothing to do with reality or the connection is vague.

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it is a phenomenon of the twenty-first century in which people become famous only because of the photos they share, for example on Instagram, through a well-controlled staged illusion, it is a conscious and unconscious performance of the photo

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this is not a new concept

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Here it is 1 picture from.

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one thousand eight hundred and forty four ten year perhaps one of the first pictures ever the author here plays his death in protest

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the concept of self-portrait and performance is also very prevalent in contemporary photography this is a personal therapy project of mine in which I am following my relationship to death my mother was not at all fascinated when she saw this photo

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this concept is also reinforced because we live in interesting times for photography, technology improves and the human factor becomes the idea and imagination, the line between amateurs and professionals blurs and what remains most important is the process the author goes through and the content of the photo

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and so a selfie is a kind of performance of our identity in the way we want others to see us

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we can choose the role according to the audience and present different aspects of ourselves here in this photo this is my selfie again

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I want to show that I like to laugh and have fun and I realized that I don't want to look like I'm taking myself too seriously.

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and so the selfie is a digital performance of azad that turns into a dialogue

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as far as possible

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all the photos we share should be a kind of selfie, even those that do not have a face in them and express our identity, for example photos of food are also another category that are very often shared on the Internet

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I sent this photo to my family a week ago and when I was preparing for this lecture I asked myself why I chose to compose this photo in this particular way and I realized that what I wanted to say

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That there is actually 1 glass of wine.

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It means that I am feeling lonely.

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but despite that, I took the trouble to cook a nice dinner, that's for me, food is precious, there is a computer that I work on

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so I work a lot and value the work

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in this sense, every photo he takes gives information about our personality and becomes an indirect selfie

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and so, in closing, I want to ask you the question of what version of yourself and of being you choose to share in the photos you take

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thank you

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and